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Fenty To Launch 50 Shades of Concealer

The new line is long-wearing and crease-proof -- plus, there will be new translucent setting powders in 8 shades and 10 new foundation colors.

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By: Marie Redding

Senior Editor, Rodman Media


Rihanna’s Fenty Beauty continues to give consumers the most color options — in just about every makeup category.

The brand just announced on Instagram the debut if its new line of Pro Filtr Concealer, in 50 shades. There are 12 – 13 color options ranging from warm to cool, within each skin color category — Light, Medium, Tan, and Deep. 

The creamy formula is long-wearing and crease-proof. Tall, slim, round bottles are clear, to showcase the makeup colors, and are paired with white caps.

More New Products

Fenty Beauty is also launching 8 translucent setting powders, and 10 more shades of Pro Filtr foundation. 

The new products will be available on January 11th at Sephora, Harvey Nichols, and on the brand’s website. 

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